Yes, really.

General Cannabis Inc. has just announced that it’s acquired Marijuana.com. The company didn’t disclose the details of the deal, but we’ve confirmed that the acquisition price was $4.20 million. Naturally.

The executives involved obviously have a sense of humor, but General Cannabis is a serious business: it’s traded on the OTCQX market, and a year ago it acquired WeedMaps, a popular ‘Yelp for Cannabis Dispensaries‘ site with a large following.  WeedMaps was topping $400,000 a month in revenues at the time of the acquisition and it’s growing nicely — the site did over $1 million in gross revenues in July, and now sees 10 million page views a month.

http://techcrunch.com/2011/11/28/weedmaps-acquires-marijuana-com-for-a-kushy-4-20-million/