Payola is the practice of paying  the player of the music usually a radio disc jock a lump sum to play a particular piece of music, giving it special attention, wheel-ups, wheel and come agains as well as making extra mention of the its production and how the tune bad ans so on and so forth
There will be in the near future a punishment of up to JA$5 Million for persons who act as mercenaries when it comes on to playing music on the nations airwaves. The Jamaican Broadcast Commission is taking steps to enact laws to expel the practice. Payola is nothing new and is always seem to be a taboo topic in the radio industry. For sound system selectas these days no-one is too sure what's the motive for playing a tune more often than the other, is it the selectas affiliation to a group, the selectas being threatened or crowd demand or the plain and simple that tracks are played because they are pleasing to the ear.