With numerous rumours surrounding the possible cancellation of the summer beach party, organisers of the event, Solid Agency, is this week rolling out the promotional campaign with the announcement that plans for the 2010 staging of Fully Loaded are already underway, for the event slated to take place on Sunday August 1.

In a release sent to THE STAR, Solid Agency PR Manager Chris Campbell said, "Fully Loaded is back this year and the keyword for patrons to pay attention to is 'New'. We have a new venue, new sponsorship and new ideas we gonna be bringing to the event."

He continued, "For the first time ever, we will be staging the event on the first Sunday in the month, usually it's on the last Sunday. Outside of that we have a number of sponsors coming on board and by this weekend we will be putting out an official release confirming the venue among other things."

Last year the event was staged at the James Bond Beach in Oracabessa, St Mary, and featured performances from international award-winning rapper Fat Joe, the Alliance general Bounty Killer, Gully gad Mavado, J.O.P leader Aidonia, Demarco, Teflon and Iyara while reggae/pop sensation Sean Kingston made a surprise appearance.