The promoters of Appleton May Daze, regret to announce that the 2010 staging of the five-week party series that was scheduled to be held every Friday in May and the first Friday in June has officially been cancelled.

Appleton May Daze in just three weeks was en route to creating the biggest and best series of parties in the event's three-year history. However, due to the civil unrest that forced the government to call a state of emergency on the Corporate Area where the event was being held, promoters where forced to postpone the event until notice was given by the relevant authorities.

Since then, the state of emergency has been extended and the promoters have now been placed in an unforeseen dilemma, and have made the decision for the sake of the brand and patrons to discontinue the event until 2011.

one last hurrah

"It is very sad to say the least," says promoter Dwayne Harris. "We toyed with many options and hoped to just give our devoted patrons one last hurrah, but the country is going through a transitional period and our patrons' safety is an issue we take very seriously. As a result, to preserve the atmosphere and quality of the event we had to make the tough decision of calling it quits for 2010."

"It is a hard pill to swallow, because the event's expenses have not yet been fully covered, but we had a good three-week run nonetheless, and we are satisfied that the brand Appleton May Daze has yet again made an indelible mark on the Jamaican party public," said a sombre Stephen Willie, who is also the owner of popular entertainment website Entertainment Jade.

When the brand manager of Appleton Jamaica Rum, David Walton was contacted, he too expressed disappointment, but was upbeat about the planning of next year's staging.

unpredictable

"The event was definitely going well, but life is very unpredictable and now we just have to start planning for an even better staging next year. Right now, Appleton Jamaica Rum is making final arrangements to ensure that our Negril weekend, Appleton Temptation Isle, is the best yet, so patrons who want to continue the vibe that the Wray and Nephew brands started at Appleton May Daze last month can do so this summer in Negril.

The other two major sponsors, JP Tropical Foods and Taboo Energy Drink also expressed disappointment but were satisfied that the event did very well over its three-week-long lifespan and expressed interest in continuing the partnership they have started with the event.

The promoters are promising, however, that Good Company through its other yearly events, such as the Cook Out series and Cotton Candy, will continue the trend of creating events that cater to the fun fancy of their patrons, it is also rumoured that before the year ends, they will be embarking on an event and venture that Jamaica has never experienced before.

The promoters have also indicated that all VIP card holders will be contacted with information in regard to compensating the loss of value due to this unfortunate circumstance, and hope for the continued support of their valuable patrons and partners.