She has become the poster girl for the anti-size-zero brigade.
And now Kim Kardashian is joining the campaign for celebrities to show themselves in their true light as she posed nude in an unretouched photoshoot for a glossy magazine.
The unapologetically curvaceous celebrity posed for former wild child turned celebrity photographer Amanda de Cadenet in US Harper's Bazaar.
It follows Britney Spears' recent release of unretouched photos from an advertising campaign.
In the photo of Kim seen lying on the floor against a grey backdrop, her enviable figure -- which has helped propel the 29-year-old reality television star into a multi-million dollar franchise -- is seen in all its glory.
And clearly she has little to worry about.
The Harper's spread is not Kim's first nude photoshoot. In 2007 she was on the cover of Playboy.