DIGICEL Jamaica says it has attracted 100,000 fans to its Facebook page in under 100 days, mirroring its success eight-and-a-half years ago when it got 100,000 customers in its first 100 days of operation.

According to the telecommunications company, in the last 30 days alone its Facebook friends have grown by a massive 298 per cent.

"When we launched in Jamaica nearly nine years ago, we were proud to attract 100,000 customers in our first 100 days so we are delighted to have achieved another huge milestone with our recent Facebook activity," said Donovan White, head of marketing for Digicel Jamaica.

The company will be using the social networking site to gauge customer feedback on new commercials and value offers.

"As an innovative and dynamic brand, we are always looking for new ways to delight our growing customer base and to ensure that we continue to deliver the best value, best service and best network to our two million-strong family in Jamaica," White explained.

"Social networking media is playing a huge part in connecting companies around the globe directly to their customers. So far, we have received phenomenal support from our fans in giving feedback on different products and services that we introduce and how we introduce them. We would like to thank all of our customers and all of our Facebook fans for their continued support and promise to keep delivering lots of fun, excitement and giveaways on our Digicel Jamaica Facebook page," he added.

He disclosed that the company has "seen phenomenal growth" since it began using social networking media as part of its marketing thrust.