It is official: marketing creeps have reached a brand new level of low. No folks, your eyes are not deceiving you. This is a TODDLER covered in oil, scowling and posing up a storm whilst hanging onto a giant bit of rope. Looks familiar, but in a very wrong way? Yep, the ad has been specifically modelled on that of David Beckham for Armani. David Ogilvy, the crazy/sick/weird/clever (delete as applicable) dude who came up with this, kindly explains...
Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites arent diapers.
Ah, now it all makes sense. Not. What are YOUR thoughts on this weirdness?