For women, looks may matter more if they live in the city than in rural areas, a new study finds.

The results, which are based on body shape rather than overall beauty, showed that in cities the most attractive gals had higher social and psychological well-being. That same link wasn't found for country residents.

The researchers suggest with higher population densities, cities offer more potential friends and sexual partners, allowing city folks to be choosier and so theoretically able to select the cream of the crop to associate with.

Though the study is based on women, the researchers suspect similar results would hold for men, with their physical appeal also impacting their personal lives more so in cities where a more "free market" of relationships exists.

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