More persons have fallen victim to the 'Gully-Gaza' feud that has divided both the entertainment world, and society in general.

In the latest of incidents inspired by the madness, a Canadian couple vacationing in Jamaica received a fine beating in the wee hours of yesterday morning after thugs heard a Mavado song being played in their car.

disrespecting 'the Gaza'

THE STAR understands that the couple had gone to Rampin' Sundays, a weekly party held off Mannings Hill Road in St Andrew, and were attacked while being accused of disrespecting 'the Gaza'.

Though the couple chose not to speak directly to THE STAR about the incident, Kimmy, a friend of the couple who allegedly witnessed the incident, explained that the fracas unfolded about 2:30 a.m. after police personnel declared that the music at the party be turned off.

Before leaving, the couple decided to take a few pictures with persons they had met at the party.

Their happy moment quickly turned into danger after the same men with whom they were striking poses heard a Mavado song playing in the couple's car.

One of the alleged attackers, an upcoming deejay affiliated with the Portmore Empire, is said to have gone to the vehicle, took the keys out of the ignition and threw them away.

Efforts to contact the artiste were unsuccessful as several calls went unanswered.

"When the party had ended, they were taking pictures and a mix CD was playing in their car. A Mavado song began to play and the men got upset. The same man who also took pictures with them took the key and threw it away," Kimmy said.

THE STAR was further told that after retrieving the keys, the couple decided to make a hasty retreat but were stopped in their tracks by a group of about 15 men who claimed that they had been disrespected.

They were also told that such songs should never be played in that area.

blows rained

The couple was not allowed to leave without being disciplined, it was further said. Their car tyres were punctured and several blows rained upon them.

"They tried to leave, but about 15 men confronted them. They hit the husband through the car window and the wife also after she tried to get them to stop," Kimmy said.

The matter was later reported to the Constant Spring police.

Sources at the police station confirmed that the couple had indeed made a complaint and that the matter would be investigated.

When contacted yesterday, crime chief for the St Andrew North police, deputy superintendent Altermoth 'Parro' Campbell, instructed THE STAR to urge the couple to contact him immediately.

Leader of the Portmore Empire, Vybz Kartel, said he was at the party but apparently left before the incident unfolded as he was unaware of it.

In response to questions about the incident, Vybz Kartel said: "I cannot be held accountable for every Gaza fan who takes music too far. The reality is there are laws and rules and if they're broken, then you the lawbreaker stand the consequence of your action. People are always fighting over issues. This is just the latest, not the first and not the last, because after us there will be more rivalry in every field of life, from religion and politics to music and lifestyle. I am tired of doing interviews defending unscrupulous people who give the Gaza a bad name."

Name changed upon request.

Members of the Portmore Empire, Jah Vinci (left), Lisa Hype and Blak Ryno.