Well this one will be in our "too damn expensive" holiday list this year.

Sony's BRAVIA LCD TV series has entered a whole new realm when the company introduced the first 240Hz capable television, launching to the public this December in North America and November 10 in Japan.

This latest television technology will be available in the upcoming KDL-46W1 and KDL-40W1 models that also features the BRAVIA Engine 2, a 3,000:1 contrast ratio and tears rolling down our cheeks caused by high definition goodness. Currently, LCD TVs are supporting 120Hz of image refresh rates that already delivers mind blowing framerates and visuals.

If you haven't seen any of the latest LCDs in action yet, head on over to you local electronic shops and prepare to bask in their HD glory.