SUNDAY AM: Sources tell me that very early North American numbers show that Sony Pictures' No. 1 Hancock scored another box office bounce from Friday to Saturday -- +35% -- to make $25 million or close to it in domestic gross from 3,965 theaters. So the PG-13 Will Smith dark comedy should finish its first 3-day weekend right around $64 mil with a total 5 1/2-day Independent Day holiday cume of $105 mil even though the pic received spotty reviews (only 33% positive on Rotten Tomatoes) and only so-so buzz. But Will Smith has traditionally owned the July 4th long weekend based on the past performance of his movies which opened on that holiday like Independence Day, Men In Black, and Men In Black 2. All went on to earn $442+M in worldwide gross. Because of that impressive track record from the one actor whom Hollywood considers able to reliably open a movie these days., Sony feels Hancock's franchise hopes are alive because "there is a huge disconnect between audiences and critics when you have big numbers added to the world's most bankable movie star."
In second place, Disney/Pixar's Wall-E keeps piling up the dough, making $13.5M Saturday from 3,992 venues for a $33M weekend and new cume of $127.6M. Meanwhile, Picturehouse made a huge mistake by only platforming Kit Kittredge: An American Girl on July 2oth, a week before Wall-E opened, and then waiting for a July 2nd wider release after the Disney/Pixar toon was already a blockbuster. The studio foolishly thought its well-reviewed G-rated pic could counter-program Hancock with kid favorite Abigail Breslin, and also Will Smith's 7-year-old daughter Willow. (Prompting Smith to tell her her, "Daddy loves you sweetie, but I gots to stomp you at the box office."). As an insider explained, "They had the right date all along: the momentum was there, the reviews were there, and Wall-E was not! But then Picturehouse put Kit Kittredge down in the middle of freeway. Suicide." Even with a big kid matinee bump, the pic was only #8 with $1.3M Saturday from 1,843 runs for what should be just a Friday-Saturday-Sunday of $3.3M and cume of $6M.
At No. 3, Universal's Wanted earned another $8.1M Saturday for the Angelina Jolie-James McAvoy actioner to make $19.5M for the 3-day weekend and a cume of $89.6M. The 4th slot went to Warner Bros' Get Smart with $4.6M Saturday for a $11M weekend and $98M cume. And No. 5 was DreamWorks Animation/Paramount's Kung Fu Panda squeezed another $3M Saturday for a $7.5M FSS and new cume of $193.3M.
Overall, the holiday weekend total of $155M was down 8% from last year's $170M.
SATURDAY AM: #1 Sony Pictures' Hancock received the bounce it needed, up 9% from Thursday, to make $18.8 million on Fourth of July Friday from 3,965 theaters. That gives the PG-13 dramedy $60.1M from its first 3 1/2 days. The studio expects a 3-day weekend in the low $60sM to put Hancock "comfortably over 100" for the 5 days -- somewhere between $102M-$105M.
Other films: #2 Disney/Pixar's Wall-E made $9.1M Friday (-61% from its opening day) from 3,992 venues. It should make $38M for FSS and a cume of $133M. #3 Universal's Wanted $5.3M (-72% from its opening) Friday in 3,185 runs, $22M FSS, cume $92M. #4 Warner Bros' Get Smart $3M Friday from 3,574 plays, $12M FSS, cume $98M. #5 DreamWorks Animation/Paramount's Kung Fu Panda $2M Friday in 3,347 theaters, $8M FSS, cume $194M.
#6 Universal's The Incredible Hulk $1.2M Friday from 3,043 venues, $5M FSS, cume $125M. #7 Paramount's Indiana Jones And The Kingdom Of The Crystal Skull $1.1M Friday in 2,192 plays, $4.7M FSS, cume $307M. #8 Picturehouse's Kit Kittredge: An American Girl made $857K on Fourth Of July in 1,843 theaters, $3.3M FSS, cume $6M. #9 HBO Films/New Line/Warner Bros' Sex And The City $630M Friday from 1,275 theaters, $2.4M FSS, cume $145M. #10 Sony's You Don't Mess With The Zohan, $475M Friday from 1,731 venues, $1.9M FSS, cume $94.7M.
FRIDAY AM: Sony Pictures' Hancock keeps adding to its domestic box office dough. It made $17.1 million from 3,965 theaters for Thursday, down only 2% from its Wednesday opening., bringing its 2 1/2 day total (including Tuesday's evening shows) to $41.3M.
THURSDAY AM: Sony Pictures now has a hefty $24.2 million total domestic gross in 1 1/2 days for its dramedy Hancock starring Will Smith and directed by Peter Berg: $6.8M Tuesday (from two evening shows starting at 7 PM at 3,680 North American theaters) and $17.3M Wednesday (from its full run in 3,965 venues for its official opening). The studio still has its sights set on the Will Smith dramedy earning more than $100M but $115M seems out of reach. Although the poorly reviewed film is doing big business overseas, there's some doubt now whether this can still be Sony's next franchise (or Will Smith's ... remember Warner Bros' Wild Wild West?)