Scott Makes Tubeless Toilet Paper

Youve seen the newest commercials from Scott. Tubeless toilet paper? The idea initially sounded strange to me, but makes complete sense.

Scott Naturals Tube Free Bath Tissue, (owned by Kimberly-Clarke), are advertising the lack of the roll as environmentally-sound. An effective way theyve promote the product includes some harsh facts about the tube. Such comments include, 17 billion tubes are tossed each year. Thats enough to fill the Empire State Building, twice or circling the world 46 times or fill 270 747 planes.

Aside from the branding initiative, (which may or may not sound hypocritical), I can appreciate their corporate social responsibility and selling a product that will ultimately help individuals to think about the environment, even when it comes to the necessary home goods.

Would you buy tubeless toilet paper? Watch the commercials and find out if they will convince you!

You Can watch em right here if you prefer =  

http://www.scottbrand.com/community/products/bath_tissue/tubefree/?WT.mc_id=SCG&WT.srch=1#video