...Creepy Or Not?

Across the USA, funeral homes are building and marketing such centers as not just a place to mourn the dead but as sites for events celebrating the living, including weddings, birthdays, anniversaries, holiday parties and proms.

The lure? It is often less expensive; there is greater availability; and the settings inside and outside can be nothing short of wedding-picture perfect.

Flanner & Buchanan Funeral Centers opened the $10 million Community Life Center in 2001, but it had a slow start. As recently as 2009 it hosted just 10 weddings.

Then, Carla Fletcher took over as special events coordinator in March. The Center now holds a dozen events each month and has nearly every Friday, Saturday and Sunday booked this year, including 99 weddings, as well as bookings that stretch into 2012, she says.

"The place wasn't being utilized because people had tunnel vision," says Fletcher, who also often plays the part of wedding planner for the couples. "They thought since it was a funeral home, they (couldn't) sell it. But I don't see a funeral home; I see an events center."

The idea of getting married in a funeral home wasn't much of a hurdle to overcome,  according to Paulita Flores, 21.

"At first, when I pulled up and saw it was a funeral home, it did concern me," she admitted. "But when we walked in and saw everything, it was overwhelming. I fell in love and thought it was the perfect place. It was breathtaking, so it (the funeral home aspect) didn't cross my mind again."

That is precisely what funeral homes searching to expand their business base amid increased competition are hoping for.

"Over the past five to six years, more and more funeral homes are offering the use of their facilities to the greater community, whether it's hosting a full-blown wedding reception or offering meeting space to an organized community group," says Emilee High of the Wisconsin-based National Funeral Directors Association.

In a 2010 association survey, almost 10% of the 627 funeral home owners who responded says they owned or offered a community or family center, in addition to traditional funeral facilities.