Jamaican sprinting superstar Usain Bolt is already the world's fastest man and now he has his own drink.

The world-record holder over 100 and 200 metres will touch down in Sydney, Australia, next Tuesday, September 14, to officially launch the newest variant of Gatorade a brand-new lemon ice flavour, which has been inspired by him - Gatorade Bolt.

A tribute to the Olympic and World 100-metre and 200-metre champion, the new Gatorade Bolt is said to be scientifically formulated to meet the hydration needs of amateur and elite athletes and contains a scientifically balanced six per cent carbohydrate blend that helps speed fluid back into the body and fuels working muscles.

Now available in Australia, Gatorade Bolt Lemon Ice has been developed by scientists at the Gatorade Sports Science Institute (GSSI) as an addition to the core-product range.

"I'm very happy that Gatorade is bringing me to Australia for my first ever visit "Down Under", said Usain Bolt. "I've been using Gatorade sports drinks since 2008 and I am really honoured that they have now named their latest product after me."

As part of the Gatorade Bolt launch, Usain will be attending the Competitive Edge Athletic All Stars meet in Sydney, which will feature the highly anticipated 'Gatorade Bolt: the quest for the fastest man in football'. Usain will also take part in a celebrity 4x100m fun relay, anchoring one lucky team on the final leg of the fun run.

Fastest Men

"During my time in Australia, I'll be working with the fastest men in football to make sure they have the best chance of competing to their full potential in the Gatorade Bolt," said Usain. "As well as a few tips on how to use starting blocks and pace themselves. I'll be sharing my advice on hydration and giving them a couple of bottles of Gatorade Bolt to make sure they get their hydration right!".

Both globally and within Australia, Gatorade works with leading sports and science associations to deliver effective sports drinks to athletes competing at every level. In Australia, the entire Gatorade range, including Gatorade Bolt Lemon Ice, is used and endorsed by the Australian Institute of Sport (AIS), Victorian Institute of Sport (VIS) and Sports Dietitians Australia (SDA).

Kim McConnie, Marketing Director, PepsiCo Australia, saids: "As a brand with a long history of supporting both professional and amateur athletes, it has been great to work with one of the world's greatest as part of the launch of our new Gatorade Bolt Lemon Ice."


-- Edited by I-CO on Saturday 25th of September 2010 06:37:14 PM