Armed with drink in hand, this female patron was ready to party.

With the ATI weekend in Negril just over a month away, the Appleton team has begun construction on the road to the eagerly anticipated yearly event.

For the next five weeks, Appleton Sands will be staged at the newly developed Coruba Beach on Port Henderson Road, joining Extatic Fridays as an official ATI lead-up event.

Drafting up some of the hypest young deejays around as well as the established ones, including resident Dj Karyzma along with DJ Pappizzle and DJ Shine.

The first week of the drink-inclusive event got off to a good start on Sunday, as most persons in attendance came out early and got their 'party on' and partied hard with the 2 a.m. lock-off time in mind.

comfort in the 'Sands'

The venue was a good look, it offered the deejays a chance to interact with the crowd more as they were stationed in a skybox, overlooking the entire venue.

Dj Karyzma was on turntable duties alongside J.R., who warmed the feet of patrons with Kartel's Clarkes and Mavado's House Top.

Persons found comfort in the 'Sands' as they got off Rhyno's Bike Back and began to tease in Slow Motion at Kartel's request.

Dj Pappizzle's hip-hop session was fully enjoyed by the now growing crowd. Selections from Eminem, Nicky Minaj and Rihanna paved the way for Jay-Z and Alicia Keys to talk a little about their Empire State Of Mind.

The duo of J.R. and Pappizzle got a huge 'forward' for Nikki Minaj's Your Love and Ushers Daddy's Home - his techno remixes spoke volumes of his versatility with the wheels of steel.

Promoter Warren Howell of the Penny Section was pleased with how the first night went and said he is optimistic that in the weeks to come, the crowd will be even larger than the opening night.

"Leading up to the event, the buzz surrounding the event was great, so along with the Absolut team we (Penny Section) moving full speed ahead," he said.

Adding: "I am pleased with the opening and looking for it to grow over the duration of weeks before Negril."

(Pics by Ishangophotos)

Left: It was hard to separate these two for a pic. Right: She was definitely hard to miss in her outstanding attire.

It was double the pleasure at Appleton Sands!

The Appleton Sands crew.

This group of friends were enjoying the vibe at Appleton Sands when they took time out for a quick pic.