File -Vybz Kartel

No one knows better than those in the music industry how difficult and sometimes unrewarding musicdistribution can be, but those of 21st/Hapilos have found another way to intensify dancehall/reggae distribution worldwide while having it pay off for local producers - that of digital distribution.

Digital distribution which entails selling and distributing songs online is nothing new, but ace digital music marketer, Johnny Wonder, executive vice-president of the US/Jamaican company, explains how fulfilling and rewarding the service is for producers and artistes.

File-Producer Sean Reid

"Promoting the songs for sale online is in an effort to drive revenue for those in the industry. Digital distribution is both cheaper and more accessible to fans overseas; it's something we stand to gain a lot from," he said.

hot rhythm

Among the productions being distributed by 21st/Hapilos are the DNA rhythm produced by TJ of TJ Records; the Remedy rhythm and Chan Dizzy's single, Go Hard An' Done, both produced by Russian of the Head Concussion Camp; CR203 and Adijahiem/NotNice Records' Mad Collab rhythm featuring Vybz Kartel, Popcaan and Gaza Slim's hit, Clarks; John John's Zion Gate rhythm featuring Tarrus Riley and Sizzla Kalonji; Romeich Records' Bank In A Mi Pocket rhythm which features, Bank In A Mi Pocket by Versatile, in addition to a plethora of rhythm productions.

File-Demarco

Since the productions have been released for sale online, they have shown consistent growth, and Wonder and others at 21st/ Hapilos are confident that with further promotion of the productions in the local and international markets the sales will continue to rise, thus further benefitting reggae/dancehall producers and artistes.

The company's upcoming releases include Seanizzle's Survival Mode, Delly Ranx's Iron Fist rhythm, Dynasty's Crown H.I.M rhythm and G-Whizz's single, Tomorrow, produced by TJ Records and True Friend by Demarco, produced by Arif Cooper, which are also expected to be heavy-hitters in the digital arena.