THE video for recording artiste Natalie Storm's new single, Look Pon Me has muscled its way into rotation on MTV outlets in the United Kimgdom. MTV UK and MTV Base are both airing the release in regular rotation.

Look Pon Me, which was produced by English producer Sticky, is featured on the Jumeirah Riddim EP and was the second most purchased download in its debut week on popular music site, Juno.

When asked how he felt about the the success of the track Sticky responded, "I am elated at how well the record is doing and feel really honoured to have been able to produce a track for Natalie."

Natalie Storm was also overwhelmed by the great early support of the song, "People been linking me from all over the UK via Facebook and Twitter saying that they've seen the video and how much they love it. I am very excited cause this is big for me, for dancehall music and a good look for Jamaica as well."

The video is also airing on Chanel AKA and Flava TV in the UK as well as Jamaican stations such as Hype, Tempo and RE TV where it is currently number four on the MVP Countdown. In less than one month the hit single has also generated over 100,000 views on Youtube.

The video was produced locally by Prodigal Entertainment and directed by Dexter Pottinger.

Natalie is preparing for a promotional tour of the Northeast USA for Mixpak records and is also in studio recording songs for her own EP which will be released in the summer.

Storm is managed and produced by Prodigal Entertainment, the music production arm of popular sound system Swatch International.