So this is the video at face value: Jay-Z, Rihanna and Kanye West are performing in front of an angry mob, which is apparently out to overthrow the current order of things and thus Run This Town. The aesthetics of the video are reminiscent of movements led by rebel factions in third world African or Latino countries . When one listens closely to the lyrics however, something seems to be off. Jay-Z and Kanye are mainly rapping about how rich and famous they are and are describing bourgeoisie luxuries such as Maison Martin Margiela clothes, Riesling watches and Maybach cars. This isnt exactly the type of speech Che Guevara would give. Despite the looks, the artists arent quite revolutionary, they can even be considered pro-establishment. Is this a political rebellion or could it be philosophical/spiritual? The visuals of the video hint a second, occult meaning to the song. At the beginning of the video, a man hands a lit torch to Rihanna who holds it up in the air. This symbolic gesture sums up perfectly the concept of the video.