VP Records, based in Jamaica, Queens, New York, is a pioneering force in the reggae music industry. From roots and culture to soca and dancehall, VP Records is the only record label that represents the full spectrum of Caribbean music.

For the past 25 years, VP has stayed true to the gra** roots, always serving its core audience first, moving swiftly to keep up with the sounds of the street. VP has expanded its leadership in the effort to present Caribbean culture to a mainstream audience, as worldwide demand for reggae rises to new heights. VP has established relationships with various artistes to deliver digital content across all commercial channels and a variety of digital platforms, including online and mobile.

Donovan Williams, head of digital distribution commented, "the past couple years marked an undoubted tipping point for digital music. It has destabilised the way independent record labels offered music, which accounts for a serious part of their business growth."

digital distribution

He added, "Digital media is now established as part of our everyday business and is now making up differences lost by consumers moving away from CDs to downloads. Being the global source for reggae music content, it has now proved that c****ining the two factors, gave us the edge to greater and stronger partnership with digital distribution and download services."

So far, VP digital has provided distribution for various reggae, calypso and independent labels, artistes and producers; including Techniques Records, Channel One, King Jammys, BLS Music and Charlie's Records.

Reggae icon, Ijahman Levi, who recently released his catalogue digitally through VP Records stated: "I've had a long relationship with VP. I am happy to be at the frontier of this new endeavour, and I would recommend every artiste to partner with VP Records."