Coward cyaan tek on nuh battle field And coward Gangsta nevah evah drop shield Coward! Den ah wha dem bwoy deh did feel? Inna war man nuh run like get-away-wheel."
- KipRich, Coward
Shortly after his stunning Sting 2008 performance, KipRich wrote and released the single Coward which throws lyrical daggers at his opponents, the Monster Empire, which consists of Ghost, Round Head and General B.
At the latter part of 2008 the KipRich-Monster Empire feud increased in momentum after KipRich released the track, Dem Caan Cow Wi -- and as Sting approached, it was undoubtedly one of the clashes to watch out for. However, that night as KipRich issued his ultimatum to the trio in his full black, pseudo-assassin wear...the Monster Empire did not enter the stage to take up the challenge infront of the over-35,000-person venue.
As such, KipRich decided to offer a final post-Sting knockout aimed at the group (previously named Monster Shock), who he has re-named "Monster Flop" in a number of his tracks. "Three duppy ah Jamworld; di whole ah Sting ah tear dung/Dem say dem ah mek hits but mi nevah hear none..." (From the track Coward). "Nuh Behaviour"(as Kippo is often heard saying), indeed! The track can now be heard on any one of the island's top radio stations.
- Fun Fact About KipRich (The dawning of "KipRich")
In the late 90s, artiste, Chico, introduced KipRich to his (now) manager, Audley "Breddi" Allen. At the time KipRich was called "Crazy Kid" and shortly after the two met, Breddi re-named him, "KipRich" which means "keep rich" because of his "blinging style". Then in 1999 the Dancehall world was introduced to the young phenomenon "KipRich" with the track Leggo Di Bwoy.