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Topic: Mavado + Nike: Faster than a Bullet

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Mavado + Nike: Faster than a Bullet

Mavado + Nike: Faster than a Bullet
Sportswear giant Nike has chosen Dancehall megastar Mavado to be a part of the largest consumer marketing campaign in the brand's history.

Nike has commissioned Mavado to appear in an EPK (Electronic Promotional Kit) and make an original track to support the Jamaican efforts at the 2008 Olympics, starting 08.08.08 in China.

Whilst the project is part of a larger campaign that includes an original mix CD and an iTunes Asafa Powell Reggae mix, Mavado's track, called "Faster than a Bullet," is the only original music produced for the project. The fast-paced beat, produced by Shane Brown, provides the perfect soundbed for Mavado's patriotic lyrics.


Mavado joins an illustrious list of music names that have collaborated with Nike, such as Nelly Furtado and Timbaland.

Footage for the EPK was directed by Ras Kassa and will be turned into a viral campaign via Nike's own websites and a myriad of other websites and blogs. Two edits will be made - 30 seconds and 5 minutes, and includes the fastest man on the planet, Asafa Powell, meeting his musical hero Mavado.

Nike made a limited number of sneakers to help promote the campaign, which when leaked to the internet caused a frenzy, including people calling Nike to see if they will be made available at retail. Nike does not do endorsement deals with Entertainment personalities, just athletes, so they will remain as coveted limited edition sneakers.

"Having Nike choose Jamaica's athletic superstar alongside one of Jamaica's biggest Dancehall stars is a huge statement," said Mavado's manager Julian Jones-Griffith. "Having the two of them representing Jamaica and the one of the most recognized brands in the world on a global stage illustrates just how far Mavado has reached."

- ALLIANCE ENTERTAINMENT



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Shockwave Ent
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bo****oklaaat dem need fi mek a low cut 1 but mme haffi get in 1 a dm ya madddddddddddd

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wats d price on dat king?????????????????

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JAH KNO MI WANT 1 A DISe3

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yo seet headz, it shoulda be low cut.

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yea man vado gwan do yuh ting, about time dem stop hold down di ghetto youths. big up asafa, weh bullet nuh fasa dan.

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lool like nike ago push puma one side

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dis is nice

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too bad mi nuh wear nike..so mi nah go get none

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lol up2

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dem ugly

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HAVE TO GET ONE

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fake as hell

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me wudnt wear them

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not my kinda shoes but i would get 1 wear it to any ja match wat a play in any sport plus jus fi say mi hav 1 Mavado u on di go yute Alliance at dem!!!!!!!!!!

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mad

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it can pass

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