Puma, the global sports brand, will include US/Barbadian singer Rihanna in its Forever Faster campaign which embodies the spirit of Jamaican sprinter Usain Bolt.
It signals Puma's further alliance with celebrity icons birthed in the region.
"In 2015, world-class athletes like Usain Bolt and Sergio Agüero will be joined by a new face: style icon Rihanna," stated Puma in its recently released annual reports 2014.
Rihanna, at 27, will assume the role of global brand ambassador and creative director for Puma Women's Fitness and Training.
Puma, the global sports brand, will include US/Barbadian singer Rihanna in its Forever Faster campaign which embodies the spirit of Jamaican sprinter Usain Bolt.
It signals Puma's further alliance with celebrity icons birthed in the region.
"In 2015, world-class athletes like Usain Bolt and Sergio Agüero will be joined by a new face: style icon Rihanna," stated Puma in its recently released annual reports 2014.
Rihanna, at 27, will assume the role of global brand ambassador and creative director for Puma Women's Fitness and Training.
http://www.jamaicaobserver.com/business/Rihanna-joins-Bolt-for-Puma