It's quite interesting that so much 'reggae' news is surfacing in Reggae Month, and, yes, a lot of it has to do with Bob Marley.
We recently heard about the Martin Scorcese film, and there is also news that Adi Dassler's Adidas brand is set to unleash a global campaign that includes reggae music and the late reggae icon. According to Mediapost, the campaign involves some short films, one of which - Sounds of the City - will promote a number of Adidas Originals products.
The first film focuses on Adi Dassler and there is a very short clip of Bob Marley, a fitting tribute to the singer who was well-known for loving football and wearing Adidas. The campaign is the first by Adidas promoting its Originals lifestyle range, which includes retro products similar to that worn by Marley, either casually or when playing football. He is recognised with the Marley Jacket and the Pro Model Tuff Gong Adidas shoes, but there is also the Pro Model Kingston (shoes) and the Kingston zip jacket.
Sportwear giant, Puma's association with Jamaica is well known through its sponsorship of national athletics, and a product range that now stretches to fragrance. Adidas and Puma, two of the world's largest sportswear brands, were founded by German brothers Adi and Rudi Dassler respectively.
Crazypickney said
11:28 02/18 2008
marley.... here we go again.... *rolleyes*
Figs said
11:36 02/18 2008
good stuff
Sean Mobay said
11:41 02/18 2008
eyes crazy............ Its more like pppppppsssssssssssssshhhhhhhhh
Casino said
13:40 02/18 2008
to d wirllllllllllll
linko said
15:25 02/18 2008
marley at dem..............nuhh promtion fi yaad inn a it to
It's quite interesting that so much 'reggae' news is surfacing in Reggae Month, and, yes, a lot of it has to do with Bob Marley.
We recently heard about the Martin Scorcese film, and there is also news that Adi Dassler's Adidas brand is set to unleash a global campaign that includes reggae music and the late reggae icon. According to Mediapost, the campaign involves some short films, one of which - Sounds of the City - will promote a number of Adidas Originals products.
The first film focuses on Adi Dassler and there is a very short clip of Bob Marley, a fitting tribute to the singer who was well-known for loving football and wearing Adidas. The campaign is the first by Adidas promoting its Originals lifestyle range, which includes retro products similar to that worn by Marley, either casually or when playing football. He is recognised with the Marley Jacket and the Pro Model Tuff Gong Adidas shoes, but there is also the Pro Model Kingston (shoes) and the Kingston zip jacket.
Sportwear giant, Puma's association with Jamaica is well known through its sponsorship of national athletics, and a product range that now stretches to fragrance. Adidas and Puma, two of the world's largest sportswear brands, were founded by German brothers Adi and Rudi Dassler respectively.