West Coast mainstays Ice Cube and DJ Pooh are teaming up with Microsoft to launch an online television network, UVNTV.com.
The network takes advantage of Microsoft's Silverlight 1.0 platform, a plug-in that allows the user to have a richer experience online. Not only will it have real-time transmission (the first of its kind online), UNTV's channels are capable of full screen DVD quality resolution, Dolby surround sound and a channel guide.
"We are thrilled to work with Ice Cube and DJ Pooh, both whom have proven track records and have been at the forefront in music, film and television," said John Case, general manager, Developer Division, Microsoft Corp. "We see UNVTV as a leading example of the changing landscape of how consumers experience entertainment, and how the industry is seeking new interactive platforms to better reach their target audiences. By using Silverlight, UVNTV will have the capabilities needed to take the user experience to another level."
The network has been in the making for over 2 years, and will feature such channels such as Snoop Dogg's Snoopadelic TV and Cube's Hip Hop 24/7 channel.
UNTV is currently undergoing a soft launch, and expects completion in the following weeks.
West Coast mainstays Ice Cube and DJ Pooh are teaming up with Microsoft to launch an online television network, UVNTV.com.
The network takes advantage of Microsoft's Silverlight 1.0 platform, a plug-in that allows the user to have a richer experience online. Not only will it have real-time transmission (the first of its kind online), UNTV's channels are capable of full screen DVD quality resolution, Dolby surround sound and a channel guide.
"We are thrilled to work with Ice Cube and DJ Pooh, both whom have proven track records and have been at the forefront in music, film and television," said John Case, general manager, Developer Division, Microsoft Corp. "We see UNVTV as a leading example of the changing landscape of how consumers experience entertainment, and how the industry is seeking new interactive platforms to better reach their target audiences. By using Silverlight, UVNTV will have the capabilities needed to take the user experience to another level."
The network has been in the making for over 2 years, and will feature such channels such as Snoop Dogg's Snoopadelic TV and Cube's Hip Hop 24/7 channel.
UNTV is currently undergoing a soft launch, and expects completion in the following weeks.