I will not go into a boring introduction into this topic, but i think that dancehall has somewhat taken a turn for the worst, the best years of dancehall was in the 90's. (hip hop also) . however the industry has been dented with strings of  controversy, in other words if a no one thing a di oda,

is the beenie and bounty issue real or stage, ova the years these two go at it constantly, it fuels the rivalry but breaks down the music.

ninjaman creates controversy, especially at december(STING).... but yet as a artist he is yet to establish himself..... when was the last time ninja did a hit song.......mmm.... cover me? LOL

Sean Paul's success has been widely criticised by the die hard  dancehall fans, because of his marketing strategy--(light skin and hispanic look) and so is Damien marley--(bob marley Bwoy)....is it that other artist wont be recognised...didnt capleton have an overseas contract? wat happened to beenie man and virgin records....sizzla was supposed to be signed by dame dash....wat happened..... y cant artist like cobra, spragga, general degree and ninjaman make it on the overseas level?

The Homophobic movement has caused a severe setback to the development of dancehall music...first of all im not gay.... but i think we need to decrease on the homphobic lyrics...do more gyal tune.... more reality......for example..queen ifrica tune is a positive messge towards incest...the formation of the lyrics is powerful..jamaican artist need to be more creative in their deliveries...remember songs like two fowl a mi yard by silver cat.....it was sex in the form of humour...
movado needs to keep the violence in another form...music is in a poetry form and it has many themes....

the content needs to be cleaned up....how do we go from stanley and the turbines..sawdering a weh di young gyal want to vybz kartels' jump and skin out pon addi cocky...wat went wrong in the time period, sum ppl say its the times and others blame it on the ghetto....mmm...never blame ourselves....

and last...... the died hard fans need to give it a rest. at the end of the day... its still music...jamaicans have a wierd perception on topics...either u are with me on sumthing? or u are against me..and so we use the methods to get ppl to support our arguments...regardlessof whatever fan base u represent.. its still jamaican music... at least 80% of dancehall fans support alliance...which is good...but.. no one calls spade a spade.... anymore... its always di bwoy violate the killa... a bullet him fi get....or di man dem a fite out mi artist.... we need to cut the crap....how can we defend sum1 who doesnt even know us... personally...

anyway tell me ur recommendations on the issues and how can the business be better once again

there's a place for every type of lyric but what trully holds back reggae from going to the major's (lable) is that reggae moves to fast its not controlled by lables its producers and music would be old and stale by time big boy's would put it out.